Loup
Founding Offer · First 500 Only
A phone for your kid. No apps, no feeds, no strangers. Calls only — to the people you approve.
- ✓ Loup ↔ Loup calls: always free
- ✓ App → Loup paging: always free
- ✓ External contacts: free for 1 year, then $10/mo — cancel anytime
30-day risk-free trial — Starts the day your Loup arrives. 100% refundable anytime prior to shipping.
Ships within 60 days · 100% refundable before dispatch · 30-day trial on delivery
Wi-Fi only · No SIM · No carrier bill
Does not support E911 emergency dialing
In the box
- 1x LOUP Phone
- 1x USB-C Braided Charging Cable
- Stickers & quick-start card
- Lifetime Parent Companion App Access
Built like gear, not like a toy
Rechargeable & replaceable battery
USB-C charges in 70 minutes, runs ~5 days. The battery is rechargeable and replaceable — not glued shut.
Customizable back plates
Swap the plate when you want a new look. Patterns and customs ship after launch — Silver first.
Aluminum + ABS
Machined aluminum sides and buttons, ABS front — built to survive a backpack, not look like a toy.
What it costs to stay connected
Loup↔Loup + App→Loup always free. First 500: 1 year unlimited calls to external contacts · then $10/mo (cancel anytime).
Loup to Loup + App→Loup
Always free
Calls between Loup devices and from the parent app to Loup are unlimited — no plan, no monthly bill.
External contacts
$10 a month — 1 year free
First 500: unlimited US & Canada calls to external contacts included for year one. After that, $10 a month (cancel anytime) — or keep Loup↔Loup and App→Loup free forever.
Show what you're into
Swap the back plate when you want a new look. Patterns and customs ship after launch — Silver first. Patterns after launch →
Loup vs. the other options
| LOUP | Smartphone | Kids smartwatch | Landline | |
|---|---|---|---|---|
| Screen type | E-paper (zero feeds) | LCD / OLED | LCD + apps | None / keypad |
| Dopamine feeds | None — physically impossible | The whole product | Some models | None |
| Open internet | Zero browsing | Full access | Restricted / varies | None |
| Goes where kids go | Pocket + any Wi-Fi | Yes | Yes | One room only |
| Parent-approved contacts only | Yes, enforced in hardware | No | Usually | No — anyone can dial |
| Data privacy | COPPA-compliant, no data sold, no ads | Data collected & monetized | Varies, often data-sharing | N/A |
| Monthly cost | $0 core · First 500 year-1 external | Carrier plan required | Carrier plan required | Home phone plan |
| Parent controls | Included parent app | Separate paid app | Separate app, often subscription | None |
| Battery | Rechargeable & replaceable · 5 days | Glued-in · 1 day | 1 day (less if used) | Plugged in |
| Survives being a kid's | Built for it | Add a $60 case & pray | Mostly | Wall-mounted |
| First-year calling | $0 included | $30+/mo typical | $30+/mo typical | Plan required |
| Price | $129 | $400–1,200 | $150–400 + plan | $20–80 + plan |
The fine print
Hardware
- Body
- Aluminum sides & buttons · ABS front, silver
- Back plate
- Removable / customizable (patterns after launch)
- Display
- E-ink contact strip (no glow, no video, no apps)
- Controls
- Side scroll dial + call bar + mute button + volume rocker
- Speaker & Mic
- Full-range speaker, dual noise-cancelling mics
- Durability
- IP54 splash resistant, drop-tested to 2 meters
- Size & Weight
- 4.3" × 2.6" × 0.5" — 118 g
Calling
- LOUP to LOUP
- Free forever, unlimited
- Real phone numbers
- Loup↔Loup + App→Loup always free · First 500: year 1 external · then $10/mo
- Contacts
- Unlimited parent-approved list; Loup↔Loup and App→Loup always free
- Connectivity
- Wi-Fi only — no SIM card, no carrier bill
Battery & Charging
- Battery
- Rechargeable and replaceable
- Battery life
- 5 days typical use
- Charging
- USB-C, 0–100% in 70 minutes
In the Box
- Included
- LOUP device, USB-C cable, stickers, quick-start card, parent app
- Also included
- 30-day trial from arrival · refundable pre-ship