Their first phone.Safe from day one.
Peace of mind for you, real connection for them. A voice-only phone so kids can reach their people — and still be kids.
Who will they call today?
We kept putting off the phone. Not because we didn't trust our kids — because we knew what came with it.
The endless scroll. Group chats that never quiet down. The slow, steady replacement of real life with a screen. Childhood isn't disappearing all at once. It's being borrowed, notification by notification.
So we built something different. Calls only. Approved contacts only. No apps, no alerts, no algorithm working against you.
Just kids, and the people who matter.
Everything you need. Nothing you don't.
Give kids the freedom to connect while giving yourself total peace of mind. Only the contacts you approve in the LOUP parent app can call in or out. Say goodbye to spam, strangers, and robocalls — just voices you know and trust.
Intentionally designed without apps, using E-Ink (the same low-power display as e-readers). Eye-friendly, feed-free, and built so kids can focus and live in the moment.
Use the companion app to set Quiet Hours that prevent incoming and outgoing calls on your schedule — homework, dinner, bedtime. You control when the phone is active.
Parents can page kids anytime for free — call or bell over Wi-Fi. No yelling across the house, no extra charges. $0/mo forever.
Swap the back plate. Pick a vibe. Show what you're into — without turning the phone into a screen.
No SIM card. No carrier bill. Connects over home, school, or a parent hotspot. Loup↔Loup + App→Loup always free. First 500: 1 year unlimited calls to external contacts · then $10/mo (cancel anytime).
No ads, no profiling, no selling your family's data. Loup runs on a closed network you control from the parent app.
What it costs to stay connected
Loup↔Loup + App→Loup always free. First 500: 1 year unlimited calls to external contacts · then $10/mo (cancel anytime).
Loup to Loup + App→Loup
Always free
Calls between Loup devices and from the parent app to Loup are unlimited — no plan, no monthly bill.
External contacts
$10 a month — 1 year free
First 500: unlimited US & Canada calls to external contacts included for year one. After that, $10 a month (cancel anytime) — or keep Loup↔Loup and App→Loup free forever.
We get it. You've thought of this.
Why not just get a watch?
A watch is built for tracking, not talking. There's a reason nobody naturally holds their wrist to their ear — the calling experience is awkward, the screen is tiny, and you're still one app download away from the internet.
Connectivity without the chemistry.
Why not just lock down a smartphone?
A restricted smartphone is still a smartphone. The app store is still there. The browser is still there. And trust us — they always find a way around.
Parental controls are a patch, not a solution. And the apps, the storage, the carrier plan? You're paying for all of it.
You're managing restrictions forever instead of starting with the right device.
Why not stick with a landline?
A landline stays in one room. Kids still have to remember which button is grandma — and they can't take it to school or a friend's house.
LOUP travels. Home, school, grandparents' — any Wi-Fi, same contacts, same controls.
A fixed landline isn't independence.
Ready when you are.
Founding Offer · First 500 Only
$129
$199
Save 33%
A phone for your kid. No apps, no feeds, no strangers. Calls only — to the people you approve.
- ✓ Loup ↔ Loup calls: always free
- ✓ App → Loup paging: always free
- ✓ External contacts: free for 1 year, then $10/mo — cancel anytime
30-day risk-free trial — Starts the day your Loup arrives. 100% refundable anytime prior to shipping.
Ships within 60 days · 100% refundable before dispatch · 30-day trial on delivery
Wi-Fi only · No SIM · No carrier bill
Does not support E911 emergency dialing
In the box
- 1x LOUP Phone
- 1x USB-C Braided Charging Cable
- Stickers & quick-start card
- Lifetime Parent Companion App Access
Questions? Read the FAQ