$89 phones designed for friendship.

the first screenless, customizable device that teaches healthy communication while keeping kids safely connected to the people they love

Pre-Order

no apps

no distractions

no dopamine cycles

all of the good. none of the bad.

voice only

parent controlled

no strangers

no recurring fees

This isn’t another smartphone for kids.

It’s something new—a smarter first phone

designed for kids. not adapted from adults

form factor sized perfectly for smaller hands

interface that's intuitive without being patronizing

tech they’ll be proud to show off

thoughtful guardrails, not restrictions

screenless design that encourages real connection

parent controls that empower, not punish

independence without the smartphone chaos

Device Hotspots
Device
Power
Speaker
Contact Scroll
E-Paper Display
Volume Control
Contacts
Interchangeable Plate
USB C Charging
A line of people standing close together, all looking at their smartphones, in a black and white photo.

why loup?

we are experiencing one of the greatest public health crises of our time.

Some Stats

3 hours a day on social media doubles the risk of depression and anxiety.

80% of parents say kids get phones too early. By age 11, 53% of kids own a smartphone. By age 2, 40% of toddlers have a device.

Parents want to give kids independence, but 72% worry smartphones undermine healthy development and trust-building.

our kids deserve better.

swapable and customizable plates give your kids the control to show off what they’re into

A smartphone screen showing a contact list with names, a volume indicator, and a birthday-themed illustration with a bunny and a birthday cake with a candle.
A handheld device displaying a music playlist and a split-screen image of a baseball player in uniform with a crowd in the background.
A smartphone screen showing a list of contact names and a photo of a female gymnast in a patriotic USA-themed outfit performing a split.
Smartphone screen showing a music app with a playlist on the left and pastel-colored animated cityscape background on the right.
A smartphone displaying a Spider-Man wallpaper and a music playlist with the selected song by Anna.
A digital audio player display showing the volume level and a playlist with names: Anna, Ben, Corrie, David, Emily, Frank, Garrett, on a black and white abstract patterned background.
Smartphone screen displaying a list of contacts on the left with a green plant background on the right.
Portable speaker with camouflage design, showing volume control and a list of contact names on its screen.
Smartphone screen showing a list of contacts with a volume control at the top, and a pink highlighted section on the right side.
Digital device screen displaying a volume control and a list of names, including Anna, Ben, Corrie, David, Emily, Frank, and Garrett.
A smartphone screen displays a settings menu on the left with names like Anna, Ben, Corrie, David, Emily, Frank, and Garrett. The background on the right features a cute animated unicorn with a rainbow mane and tail, surrounded by red and orange hear
A smartphone with space-themed wallpaper showing cosmic clouds, stars, and nebulae. The screen displays a music control interface with volume level and a playlist including names like Anna, Ben, Corrie, and others.

how does it stack up?

Loup Comparison Table
Screenless Parent Controls Mobility No Strangers No Recurring Fees All Age Groups Price Range
LOUP ✓ ✓ ✓ ✓ ✓ ✓ $89
Gabb Phone ✕ ✓ ✓ ✕ ✕ ✓ $150–$199
TickTalk 4 ✕ ✓ ✓ ✕ ✕ ✓ $179–$200
Relay Go ✓ ✓ ✓ ✕ ✕ ✓ $99
Dumb Phone ✓ ✕ ✓ ✕ ✕ ✕ $40 p/m
Landline ✓ ✕ ✕ ✕ ✕ ✓ $40 p/m
TinCan ✓ ✓ ✕ ✓ ✓ ✕ $75

Got Questions?

for further information, to keep in touch or press inquiries, please reach out!